Dual Pricing Program
Keep More of What You Earn
Reduce credit card processing costs without raising prices. Every time a customer pays with a credit card, your business pays processing fees. For many businesses, those fees add up to thousands — or even tens of thousands — of dollars every year. That's where Dual Pricing comes in.
Reduced Costs
Offset processing fees
Transparent
Clear customer pricing
Legal & Compliant
Proper setup & guidance
Free Analysis
See What You Could Save
Upload your merchant statement and let JadaPay identify opportunities to reduce processing costs.
Reduced Processing Fees
Cards, Apple Pay, Google Pay
Customer
Choice
Cash or card — they decide
Easy
Implementation
Simple for staff & customers
JadaPay
Support
Setup, training & ongoing help
Transparent Pricing
Customer Chooses
Better Margins
What Is Dual Pricing?
Two Prices. One Simple Choice.
Dual Pricing is a pricing model that allows businesses to display both a cash price and a card price for goods or services. Customers paying with cash receive the lower cash price. Customers paying with a card pay the card price.
This allows businesses to account for the cost of electronic payment acceptance while giving customers complete payment flexibility.
How Dual Pricing Works
Four Simple Steps
The process is straightforward for both employees and customers — modern payment systems handle the details automatically.
Set Your Prices
The business establishes a cash price and a card price for goods and services.
Display Clearly
Pricing is displayed clearly and transparently for customers at the point of sale.
Customer Chooses
Customers select their preferred payment method — the decision is always theirs.
Auto-Applied
The system automatically applies the correct pricing based on the payment method selected.
Why Businesses Are Switching
Potential Benefits of Dual Pricing
Business owners are facing rising expenses from every direction — payroll, insurance, rent, materials, fuel, supplies. Unlike many costs, credit card processing fees are often overlooked. Dual Pricing gives businesses a way to take them back.
Reduced Processing Expenses
Offset or significantly reduce monthly credit card processing fees — costs that quietly eat into margins across hundreds of transactions each month.
Transparent Customer Pricing
Customers see exactly what they'll pay before completing the transaction. When implemented clearly, most customers adapt quickly and appreciate the honesty.
Improved Profit Margins
Recapture revenue lost to processing fees and increase cost visibility — without raising your standard prices across the board.
Industries That Benefit
Is Dual Pricing Right for Your Industry?
While not every business is a good fit, many industries have successfully implemented dual pricing programs. JadaPay begins with a consultation and statement analysis before making any recommendations.
Retail Stores
Reduce processing costs while staying competitively priced.
Convenience Stores
One of the most common industries using dual pricing.
Liquor Stores
Protect margins while offering full payment flexibility.
Restaurants
Manage operating costs as part of a broader pricing strategy.
Contractors
Professional payment experience.
Auto Repair Shops
Offset processing expenses on repair and maintenance services.
Professional Services
Improve profitability without restructuring overall pricing.
Grocery & Markets
Recover fees across high-volume daily transactions.
Medical & Professional
Streamline billing while reducing overhead costs.
Why Choose JadaPay for Dual Pricing
Not All Dual Pricing Programs Are Created Equal
Proper implementation, employee training, signage, equipment configuration, and customer communication are critical to success. With JadaPay, you get all of it.
Veteran-Owned Service
Integrity, accountability, and honest guidance in every business relationship.
Program Evaluation
We assess your business individually to determine whether dual pricing is actually the right fit.
Equipment Setup
Full configuration, signage guidance, and staff training to launch your program correctly.
Ongoing Support
Transparent guidance and dedicated account assistance long after your program goes live.
The JadaPay Difference
Our Goal Isn't to Sell You a Program
Our goal is to help you make the best decision for your business.
If dual pricing makes sense for you, we'll show you exactly how it works. If it doesn't, we'll tell you that too. We believe long-term relationships are more valuable than short-term sales.
Free Dual Pricing Analysis
How Much Could Your Business Save?
Every business is different. Savings depend on your monthly processing volume, average ticket size, industry type, customer payment habits, and current processing costs.
Many businesses are surprised to learn how much they spend annually on processing fees. A complimentary statement review can help identify your current costs and potential opportunities.
Request a Free Analysis
We'll help you understand what you're paying today, potential savings, equipment requirements, and whether dual pricing is a good fit — with no pressure and no obligation.
Frequently Asked Questions
Frequently Asked Questions About Dual Pricing
Still have questions? Our team is happy to walk you through everything during a free consultation.
What is dual pricing?
Dual pricing is a pricing model that allows businesses to display a cash price and a card price, giving customers a choice in how they pay while allowing the business to account for processing costs.
Is dual pricing the same as a surcharge?
No. Dual pricing and surcharge programs are structured differently and operate under different requirements. JadaPay will help clarify which model may be appropriate for your situation.
Will customers be upset?
Most customers simply want transparency and payment options. When dual pricing is communicated clearly and implemented properly, most customers adapt quickly. The key is education and consistency.
Is it difficult to manage?
No. Modern payment systems automate the process, making implementation simple for staff and customers alike. JadaPay handles setup, training, and ongoing support.
Can I still accept credit cards?
Absolutely. Dual pricing does not eliminate card acceptance. It simply provides customers with multiple payment options and transparent pricing — cards are always accepted.
Does it work for every business?
Not necessarily. Every business should be evaluated individually to determine whether dual pricing aligns with its customer base and operational goals. That's exactly why JadaPay starts with a consultation.
How much can I save with dual pricing?
Savings vary by business, transaction volume, and customer payment habits. A statement analysis can help estimate your current costs and potential opportunities specific to your business.
Does JadaPay help set everything up?
Absolutely. We assist with equipment configuration, signage guidance, employee training, customer communication, and ongoing support every step of the way.
How Much Are Processing Fees Costing You?
Let's See If Dual Pricing Makes Sense for Your Business
Every business is different. Let's have a conversation about your goals and determine whether a dual pricing program can help protect your margins and improve profitability. No pressure. No obligation. Just honest recommendations.